Hotels Hit a High Note, According to Business Travellers
With business travel showing no signs of decline, international hotel chains across the globe are stepping up their game to keep their clients interested. According to the Business Travel News' 2014 Hotel Chain Survey, most hotels seem to have found success: satisfaction scores in all tiers showed a marked uptick since 2013.
Heavy investment into cosmetic updating proved successful: most of the 2013 winners were particularly praised for their physical appearance and business services. It's clear that hotels that want to succeed with an increasingly discerning business travel market need to continue to invest in order to see profit and to stay ahead of the competition.
For the first time in the survey's history, an Asian hotel brand beat out its Western competition in the Luxury Tier – Mandarin Oriental Hotel Group won with its exceptional range of 27 hotels across Asia, Europe, and North America. The Four Seasons slipped into a close second place, although it still received exceptional marks for its consistency and sales staff.
Internationally known chain Marriott nabbed the top score (its first since 2007) in the Upper Upscale Tier, which many experts take to suggest that the heyday of the previously ultra-cool boutique hotels are slipping in popularity. In second is Omni Hotels & Resorts, up from a disastrous 11th place in the previous year. Experts acknowledge that 2014 was the year for trusted brands that were able to secure travellers' votes for their reliability.
In the Upscale Tier, Courtyard by Marriott and Doubletree by Hilton took first and second, respectively. Courtyard's infusion of capital obviously paid off as clients praised the hotel chain's physical appearance, business amenities, and general level of service. Doubletree took top scores in terms of meeting facilities, sales staff, and in-room amenities.
Best Western and Best Western Plus took top marks among both Upper Mid-price and Mid-price hotels thanks to its corporate travel experience and corporate rate programs. Hilton Worldwide’s Hampton Inn took second place in the Upper Mid-price (clients praised physical appearance as well as consistency and price/value), while Wingate won in the Mid-price tier thanks to its consistency, physical appearance, and public/in-room business amenities.
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