Airlines that engage their customers with humour and a sense of fun have benefited from the power of social media with priceless marketing and brand recognition. With South Africa's Kulula livery, Philippines Cebu Air dancing flight attendants and Southwest entertaining pre-flight briefing airlines have seen an increase in market share.
Keeping the passenger happy is going beyond a comfy seat, food, and a smooth flight. The big question for most airlines is to how keep flyers distracted enough - and entertained - while they are many thousands of feet in the air.
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